MARIA E. BURNS
  • Portfolio
    • Sanguine (Senior Thesis)
    • Climate Research Coloring Pages
    • Climate Research Infographics
    • "The Importance of Bee-ing" Infographics
    • Columbus Climate Adaptation Plan
    • Bear & Birch Brand Identity
    • Acadia National Park Icon System
    • Textile Work
    • Personal Projects
  • About Me
  • Contact

Bear & Birch Brand Identity

Brand Identity, Motion Design, Publication Design
During my junior year, I delved into the field of brand identity. Given the choice between branding a real company or creating an imaginary one, I chose to create a fictitious fashion line. In the fashion world, there is a lack of financial accessibility to high-end designs, so I created a brand called Bear & Birch that provides affordable and socially-responsible styles that are rarely seen off of the runway. 

​Over the course of the semester, I explored possible brandmark designs, created typographic lockups and signatures, animated the brandmark, and extended the brand identity to print, digital, and environmental applications. The project closed with the design of a brand identity publication that summarizes both the visual language of Bear & Birch and my work during the semester.
Download Brand Identity Guide
Watch Bear & Birch Animation

Click on an image to view in higher resolution. ​​
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© COPYRIGHT 2015. ALL RIGHTS RESERVED.
  • Portfolio
    • Sanguine (Senior Thesis)
    • Climate Research Coloring Pages
    • Climate Research Infographics
    • "The Importance of Bee-ing" Infographics
    • Columbus Climate Adaptation Plan
    • Bear & Birch Brand Identity
    • Acadia National Park Icon System
    • Textile Work
    • Personal Projects
  • About Me
  • Contact