SANGUINE
​(SENIOR THESIS)

Research, Brand Identity, Hand Typography, Publication Design, Book-Binding, Motion Design
The topic of menstruation remains taboo in the United States even today. Important information is left undiscussed, and most menstrual resources are heavily gendered. Using feminine-oriented language excludes transgender, non-binary, and intersex people, and makes it seem like only certain people can talk about menstruation. Sanguine is a social campaign that strives to honestly and inclusively educate kids and teens of all genders about menstruation. Sanguine’s poster series, Just Say Menstruation, calls out how period euphemisms reinforce the idea that periods are something to keep hidden. Stickers supplement the posters by giving people a way to carry their statement against menstrual shame with them. Sanguine’s book on menstruation, Ebb & Flow, teaches young people about the basics of menstruation. 

HONE EMOTIONAL INTELLIGENCE

Research, Design Fiction, UX, UI, Motion Design
For this collaborative studio, we as a class were required to create a plausible system that could be ubiquitous in the year 2026. We spent weeks researching recent technological advancements and the future-facing mindset before settling on the idea of Hone, a mood augmentation/regulation system based on AI-created music. The class then worked to create a brand language, an app, a website, prototypes, and a short film. For the majority of the semester, I worked with my peers (and as a team manager) to create Hone's brand language and app interface. More information about design fiction, as well as the details of the project, can be found at hone-ei.com.

THE IMPORTANCE OF
​BEE-ING POSTERS

Research, Information Design
This project, which spanned the semester, required two panels — that could stand apart or together — to express a topic that was either sequential, evolutionary, or cyclical. I chose to research the topic of bees, specifically colony collapse disorder and its implications. There is a lot of misinformation on the internet and social media about colony collapse, and it was my goal to share correct and nuanced information. Throughout the semester, I developed my narrative, as well as my typography, graphics, colors, and overall visual language. My final panels tell the story of bees and their importance; one examines the early days of bees and their relationship with humans, and the second focuses on the decline in US bee populations and bees' role as pollinators.

BEAR & BIRCH BRAND IDENTITY

Brand Identity, Motion Design, Publication Design
During my junior year, I delved into the field of brand identity. Given the choice between branding a real company or creating an imaginary one, I chose to create a fictitious fashion line that I named Bear & Birch. In the fashion world, there is a lack of financial accessibility to high-end designs. The goal of Bear & Birch is to provide affordable and socially responsible styles that are rarely seen off of the runway. Over the course of the semester, I explored possible brandmark designs, created typographic lockups and signatures, animated the brandmark, and extended the brand identity to print, digital, and environmental applications. The project closed with the design of a brand identity publication that summarizes both the visual language of Bear & Birch and my work during the semester.

HONEY BOOK

Publication Design, Bookbinding
This project was the culmination of my Materials & Processes class. Using my understanding of paper, book structures, and folding techniques, I designed and produced a book documenting our lectures, activities, guest speakers, and field trips. I designed, printed, and bound a single-signature, case-bound book. The book's concept drew parallels between the amount of work required by bees to produce honey and the amount of work required by designers to produce finished products. The color palette, hexagon motif, and bee icons were all inspired by bees.

ACADIA PICTOGRAMS

Icon System, Pattern-Making, Image Manipulation
Acadia National Park is a well-loved and world-renowned national park located in Maine. As breathtaking as the park itself is, elements of the experience — such as wayfinding materials, the visitor center, and the gift shop — can be improved. Throughout the course of a semester, I created a set of 20 pictrograms that can be applied in a variety of ways throughout the park. The first step was research, conceptualization, testing, and refinement of the pictrograms. Next, I used seven of my pictograms to create a seamless pattern in both one color and multiple colors. In Photoshop, I then rendered digital prototypes of three pattern applications and three pictogram applications. My designs, should they be implemented in Acadia, would create stronger brand recognition which would not only give visitors a safer and more seamless experience in the park, but also generate more traffic and revenue for the park. ​

PERSONAL PROJECTS

Character Design, Digital Illustration, Typography
In my free time, I challenge myself to learn more about character design and typography through self-directed projects. Most of these projects were first done by hand and then refined in Illustrator or Photoshop.
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