Sanguine (Senior Thesis)
Research, Brand Identity, Hand Typography, Publication Design, Book-Binding, Motion Design
The topic of menstruation remains taboo in the United States even today. Important information is left undiscussed, and most menstrual resources are heavily gendered. Using feminine-oriented language excludes transgender, non-binary, and intersex people, and makes it seem like only certain people can talk about menstruation.
Sanguine is a social campaign that strives to honestly and inclusively educate kids and teens of all genders about menstruation. Sanguine’s poster series, Just Say Menstruation, calls out how period euphemisms reinforce the idea that periods are something to keep hidden. Stickers supplement the posters by giving people a way to carry their statement against menstrual shame with them. Sanguine’s book on menstruation, Ebb & Flow, teaches young people about the basics of menstruation. The book provides information for both menstruaters and non-menstruaters. There are also several instances of interaction inside the book to encourage curiosity and engagement with the topic.
Sanguine is a social campaign that strives to honestly and inclusively educate kids and teens of all genders about menstruation. Sanguine’s poster series, Just Say Menstruation, calls out how period euphemisms reinforce the idea that periods are something to keep hidden. Stickers supplement the posters by giving people a way to carry their statement against menstrual shame with them. Sanguine’s book on menstruation, Ebb & Flow, teaches young people about the basics of menstruation. The book provides information for both menstruaters and non-menstruaters. There are also several instances of interaction inside the book to encourage curiosity and engagement with the topic.
Click on an image to view in higher resolution.
|
|
|
|
|
|
|
|
|
|
